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How to Read a Rebranding

By |2020-10-27T10:56:11-05:00October 27th, 2020|Provider, News|

Normally I do not cover the cascade of rebrandings that force me to research RFP responses and briefing requests. However, I recently called a peer’s prospective new brand an ‘ugly baby’ because customers would not be able to understand their [...]

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