Credible Market Research? Buyer Beware

Stephen E. Arnold’s latest blog on flaky enterprise search reports resonated with my own frustration at the steady stream of eDiscovery market reports press releases showing up in my daily search feeds. I have followed Arnold’s blog for years because of his deep understanding of the enterprise search market. He bluntly calls out the lack of attribution or substance in the reports hidden behind the paywall. I ran down one of the recent eDiscovery Market Forecast 2020-2025 reports blasted out by something called Aeresearch, ‘Powered by Market Study Report, LLC.’ Sounds like another Gartner/Forrester wanna-be, right? Not hardly.