I was pleased to see the Level Legal booth in the Legalweek exhibit hall. My first briefing at Legalweek 2023 I bluntly asked, “Why brief me when you are all about quality services instead of technology innovation?” If you have not noticed, I rarely cover pure service players. Daniel Bonner answered with enthusiasm and made an impression worth following up. Then my friend David Greetham took the VP of Forensics role with Level Legal, demonstrating their investment in talent and experience. If David has run under your radar, he received a Lifetime Achievement award at Legalweek.
In this new AI age, boutique eDiscovery firms with top talent and a drive to “deliver delight” in the midst of eDiscovery challenges may thrive as large commodity driven players starve when clients need more than the lowest $/GB. Level Legal’s tailored customer-centric approach has a clear value proposition to clients who demand top service.
My recent return to managing global providers on complex matters has highlighted the down side to the last decade of M&A consolidation. The global shops have built for efficiency and segregated their infrastructure, Ops, project management, sales and specialists with structured workflows. They have lost flexibility and accountability. “I sent that to Ops last week.” 30+ years supporting attorneys taught me that “NO” is not an acceptable answer as long as the evidence exists in some form. We in eDiscovery can do almost anything with sufficient time, funding or expertise. In the last year I have been on too many “we can’t do that” calls with counsel. Level Legal has that old school Git-R-Done attitude delivered with polish. It will be interesting to look back at this and see who survived the looming AI apocalypse challenge.
Briefing:
Joey Seeber – CEO
Jill Black – CMO
Daniel Bonner – Partner, Client Services
Greg Buckles wants your feedback, questions or project inquiries at Greg@eDJGroupInc.com. Reach out for a free 15 minute ‘Good Karma’ call if he has availability. He solves problems and creates eDiscovery solutions for enterprise and law firm clients.
Greg’s blog perspectives are personal opinions and should not be interpreted as a professional judgment or advice. Greg is no longer an investigative journalist and all perspectives are based on best public information. Blog content is neither approved nor reviewed by any providers prior to being published. Do you want to share your own perspective? Greg is looking for practical, professional informative perspectives free of marketing fluff, hidden agendas or personal/product bias. Outside blogs will clearly indicate the author, company and any relevant affiliations.
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