New Analytics Features in eDJ Matrix
As I have been wrapping up my briefings with analytics providers and hearing them describe their ‘differentiating features’, I have been expanding the key features to support the new market categories for the eDJ Matrix. The surveys will run for another week or two, so if you want to get access to the direct results or the report, just log in and answer seven quick questions for Participating Member access when they are published. I have conducted roughly 15 focus interviews with active consumers and service providers. This is where you learn the really interesting bits. I have another week or so of briefings and demos of the latest technology releases. I will try to put out eDJ Briefs on these sessions, but expect them to be completely focused around user workflows and differentiating functions. There could be more analytic features if someone brings me a real game changer, but I feel pretty solid on the coverage when mapped against my new buying categories. That’s right. My intent is to only create categories that align with the way real people are consuming this technology, instead of the way that marketers seem to think that you should buy it.