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At its most basic level, this business model shift is really a subtle one away from the broken traditional analyst model to one of market-makers that cover a select number of vendor companies (as opposed to trying to cover all 500+ providers) and work on the ground with consulting clients. The hope is that this will actually be a more beneficial model in that the research-on-demand element will lead to producing more timely, relevant reports that help our clients do their jobs.

Recommind hit the market hard in 2011 as one of the earliest predictive coding (PC) offerings. They garnered a bit of market backlash for their high profile announcement to broadly enforce their PC patent but seemed to shift their focus to Information Governance corporate sales in 2012. Recommind’s latest round of funding for $15 million in September of last year seems to have coincided with a return to eDiscovery along with a quiet turnover of key management. Indeed, Axcelerate 5 represents an entirely new HTML5 application layer on the CORE platform infrastructure to address adoption complexity and increase usability and accessibility. This makes sense when you learn that the cloud based Axcelerate On-Demand represents the majority of Recommind’s revenue. It feels like Recommind is doubling down on eDiscovery while waiting for the corporate market demand for enterprise analytics and Information Governance to catch up. The overall take-away is that Axcelerate 5 is a ‘new’ review product aimed squarely at customers seeking a hosted review platform with mature linear and PC capabilities.

So you didn’t brave the snow to make the big show this year? Guess what, you were not alone. Someday I will understand why a February conference has to be held in NY. I don’t want you to get the impression that the show was deserted, but it definitely did not hit the projected attendance of 13,000 based on my time on the exhibitor floor and conversations with exhibitors. So traffic was down, the third floor of exhibitors converted to a stage and some empty booth slots at the back of the second floor. On the up side, providers seem to have figured out how to qualify real prospects and route them off the floor to demo suites for serious sales discussions. Indeed, the real action seems to have moved to suites, lounges and other quieter venues. This explains why the Hilton converted so much of our casual meeting zones to private/paid space. For next year, expect to stand through your meeting, leave the hotel or pay for a dedicated space to talk shop. My top impression is that of a widening confidence gap between the market leaders and the mid-tier players who are struggling to adapt their value proposition to an increasingly savvy consumer base.

2014 is shaping up to be a good year for Microsoft when it comes to SharePoint migrations and/or Office 365 adoption. Consulting client inquires have had me writing, speaking and researching about the new Microsoft eDiscovery Center and the overall challenges/benefits of launching corporate ESI to the cloud. But enterprise migrations require many months of planning, user education and testing prior to moving email and files. I am seeing conservative enterprise clients estimating 12-18 months as a realistic project lifecycle when assessing upgrades and migrations. That creates a need for interim tools to perform eDiscovery collections from on-premise SharePoint and/or cloud SharePoint in Office 365 environment. Since some IT groups have a tendency to kick off pilot projects without consulting legal or compliance, I can see many companies having a short-term need for a collection tool where they do not want to commit to a full ‘eDiscovery platform’. Thus the inspiration to update the SharePoint Collection category in the eDJ Matrix and add a new category just for Office 365 Collection.

One of my favorite client’s just put in her notice and that got me thinking about managing legal holds with our increasingly mobile workforce. We all know those key custodians who are the “go to” person when you need to understand the history and critical details on ESI data sources. These ‘system ’ or ‘perpetual’ custodians are named in almost every legal hold. Their departure can have a disproportionate impact on discovery events unless they can properly document and transfer knowledge prior to their departure. It took me a solid month to create the ‘discovery bible’ documenting process and sources when I left my last position as the ‘corporate custodian of record’ back in 2006. We had a contract in place to cover any future calls, affidavits or testimony that was reviewed and approved by Symantec’s legal department. That gave my old team confidence that they could call if stuck or needing confirmation. Not every custodian has that flexibility and many do not depart on friendly terms. So how can you mitigate the potential impact of legal hold custodian departures when you know that they are going to happen?

One of the driving factors in e-discovery behind the spectacular growth in linguistic analytical tools like concept search, document clustering, and PC/TAR is the simple fact that people don’t all speak alike. I sometimes buy a grinder for lunch, while my business partner prefers subs, and a Philadelphia-based client of mine prefers hoagies. We’re all talking about the same kind of sandwich, of course (though there’s some debate over the need for lettuce), but a computer algorithm using key word search won’t necessarily make that connection unless a helpful human being has manually tied these different terms together for it. A good concept or context search engine, however, will recognize that these terms are often discussed in similar circumstances (e.g., lunch, types of cheese); it will serve up these sandwich terms together, not separately.

After a long journey over the last six months, I am now ready to get back in the eDiscovery saddle. Just after Thanksgiving 2013 I went on family medical leave. Coincidentally, eDJ Group also went through a lot of changes during that time. In this blog I will address both.

We have made no secret of fact that the eDJ Group has stepped out of the analyst arena and refocused our much leaner team on strategic corporate consulting. We bid a fond farewell to Barry Murphy in his new role with X1. Although we have worked hard to keep our clients, readers and professional network up to date with the changes, but the ‘Telephone Game’ can mangle even the clearest message when it is passed second hand. Twice this week I received job inquiries because, “We heard that eDJ was shutting down.” I appreciate the inquiries, but eDJ Group is here to stay, albeit playing a different role in the market place. I wanted to take a moment to spell out the new eDJ Group in simple terms.

While working on how to define the analytics market space, I quickly realized that the consumers of analytics comprised many different market segments with unique pain points, feature requirements and even consumption models. Marketing and sales directors abhor a complex market space because of the challenges it presents to create a simple, clean brand and value proposition for their offerings. Thus the annual cycle of eDiscovery buzzwords splashed across LTNY booth banners and LTN ads. However, oversimplification and high pressure sales of the latest PC/TAR/IG/LSI/NLP variation can easily lead to buyer’s remorse. Thus the client requests to break down the analytics market(s) and players into something easier to understand. Take the eDJ analytic adoption survey to give me some real metrics to share. That brings us back to who is actually buying and using these new technologies. I am breaking the buyers into three initial segments: Corporate, Firm and Provider.

Launched in 2012, Xera is a web-based review platform available as a direct purchase or through their hosting partners. iConect continues to invest in user accessibility, mature workflow and new partner integrations for their HTML5 web interface. What does all that mean? The iConect team is betting that the market wants a dedicated review point product accessible by any level of user from any device. This bucks the ‘Platform’ trend that has had providers bolting processing, collections and legal hold code onto their review programs. Clearwell started this ‘feature sprawl’ race to the mythical Unified eDiscovery Platform more than five years back, but the market still seems to gravitate to ‘built for purpose’ tools that have feature depth as well as coverage breadth. Thus new functionality added to Xera such as the free iView metrics visualization module, customizable dashboard tiles, seven new localized languages (including Russian, Japanese and German) and classification by drag/drop.