Migrated from eDJGroupInc.com. Author: Greg Buckles. Published: 2014-05-04 20:00:00Format, images and links may no longer function correctly.
While working on how to define the analytics market space, I quickly realized that the consumers of analytics comprised many different market segments with unique pain points, feature requirements and even consumption models. Marketing and sales directors abhor a complex market space because of the challenges it presents to create a simple, clean brand and value proposition for their offerings. Thus the annual cycle of eDiscovery buzzwords splashed across LTNY booth banners and LTN ads. However, oversimplification and high pressure sales of the latest PC/TAR/IG/LSI/NLP variation can easily lead to buyer’s remorse. Thus the client requests to break down the analytics market(s) and players into something easier to understand. Take the eDJ analytic adoption survey to give me some real metrics to share. That brings us back to who is actually buying and using these new technologies. I am breaking the buyers into three initial segments: Corporate, Firm and Provider.
These consumer segments each align with some of the usage scenarios that I discussed in last week’s blog. However, the functional requirements and workflow for collection scoping by a corporate legal department on live enterprise sources may differ dramatically from those of a service provider profiling early documents from key custodians. Even when the technology features line up, the different consumers may require distinct licensing, pricing and delivery models. Thus I will be adding a new version of the survey specifically adapted to providers and opening eDJ Participating Member system to give providers 30 day’s premium access for taking a survey. A complex client issue hijacked last week’s dev cycle, but I expect that the site will support provider members being allowed to take surveys by next week. In case you missed it, we have already added persistent logins in reaction to the eDJ Site Roadmap survey. So your login will work on one machine for 30 days for better usability.
A couple quick notes from initial provider responses. I added Liquid Litigation Management (LLM) to the survey list because they responded quickly enough to beat the first person taking the survey. I am pleased to learn that OpenText’s has implemented auto-classification, though they missed the survey cut off. Information on Nuix’s recent version 5.2 release indicates an interesting approach on ‘text summarizing’ and ‘topic modeling’. Most discovery analytic scenarios are done after processing to reduce the impact on processors and storage. So it looks like the Nuix team have found a method to extract meaningful text summaries during processing. Knowing how much the Nuix team and customers value their performance metrics, I would bet that they kept the impact to a minimum. Thanks to all of the responses and requests to schedule demos. I should be kicking those off next week and will do my best to actually do eDJ Brief write ups where the new information merits.
Greg Buckles can be reached at Greg@eDJGroupInc.com for offline comment, questions or consulting. His active research topics include mobile device discovery, the discovery impact of the cloud, Microsoft’s 2013 eDiscovery Center and multi-matter discovery. Recent consulting engagements include managing preservation during enterprise migrations, legacy tape eliminations, retention enablement and many more.
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