LTNY 2014 – Trends, Take Aways and New Tech
So you didn’t brave the snow to make the big show this year? Guess what, you were not alone. Someday I will understand why a February conference has to be held in NY. I don’t want you to get the impression that the show was deserted, but it definitely did not hit the projected attendance of 13,000 based on my time on the exhibitor floor and conversations with exhibitors. So traffic was down, the third floor of exhibitors converted to a stage and some empty booth slots at the back of the second floor. On the up side, providers seem to have figured out how to qualify real prospects and route them off the floor to demo suites for serious sales discussions. Indeed, the real action seems to have moved to suites, lounges and other quieter venues. This explains why the Hilton converted so much of our casual meeting zones to private/paid space. For next year, expect to stand through your meeting, leave the hotel or pay for a dedicated space to talk shop. My top impression is that of a widening confidence gap between the market leaders and the mid-tier players who are struggling to adapt their value proposition to an increasingly savvy consumer base.