eDJ Brief: Relativity 9.3
There is no denying that kCura’s Relativity leads the online review technology market. Too many of our corporate RFP engagements start with, “Besides Relativity, is there anyone else we should consider?” eDiscovery consumers are incredibly risk adverse. They want a sure thing. In the software industry, I call that the IBM syndrome based on the old FUD sales strategy, “No one ever got fired for buying IBM.” Once a brand is perceived at ‘market leading’ it’s purchase becomes defensible. Clearwell rode this wave to dominate the service provider channel market until the Symantec acquisition in 2011. Knowing that Relativity is at the peak of brand dominance puts immense pressure on Andrew Sieja and his team to use the $125M round of funding to make that market perception of security a technological reality. Every startup has a tendency to ‘check the boxes’, i.e. put in bare bones features to meet RFP requirements. They are so busy trying to be everything to everyone that development cycles are robbed of usability and functional depth. Clearwell definitely fell prey to this syndrome during their time on the eDiscovery wave. The kCura team is very aware of the potential pitfalls of being the market leader and they seem determined to avoid them. Here are my take aways from my briefing with kCura last week: