Migrated from eDJGroupInc.com. Author: Greg Buckles. Published: 2016-07-10 20:00:00Format, images and links may no longer function correctly.
Ever wonder what happened to your favorite local or even national vendor? Last week’s rebranding announcement of UBIC/Evolve/TechLaw to FRONTEO forced me to do some overdue maintenance on the eDJ Matrix and got me thinking of brands. We all know that the eDiscovery market is slowly consolidating as it matures. Just watching DTI gobbling up regional shops like pac-man reinforces the “Join, or Die” message that I have blogged on far too many times. A couple quick searches and database checks revealed that most brands disappear in full mergers or acquisitions such as the formation of Omnivere or Consilio. So the FRONTEO rebranding is almost a hybrid merger/branding exercise. TCDI just renamed themselves CVFox and CSDisco is now just DISCO. As our market matures and providers try to differentiate themselves from every other Relativity partner, I expect to see more companies shed older generic name elements such as documents, solutions, services, copy and even discovery.
Greg Buckles wants your feedback, questions or project inquiries at Greg@eDJGroupInc.com. Contact him directly for a ‘Good Karma’ call. His active research topics include analytics, SMB eDiscovery, mobile device discovery, the discovery impact of the cloud, Microsoft’s Office 365/2013 eDiscovery Center and multi-matter discovery. Recent consulting engagements include managing preservation during enterprise migrations, legacy tape eliminations, retention enablement and many more.
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