Migrated from eDJGroupInc.com. Author: Greg Buckles. Published: 2015-06-29 20:00:00Format, images and links may no longer function correctly. 

As my 2014 analytics research demonstrated, analytics has become a marketing buzz word like ‘smart’, ‘intelligent’ or ‘predictive’ to imply new technology to make something easier or better. Press releases like “Mitratech Launches Certified Legal Analytics Partner Program; HBR Consulting Earns First Certification” make me ask hard questions like: “What does this actually mean?” – “What is legal analytics in Mitratech speak?” – “What does certification mean to customer? Guarantees? Standards?” I think you get the idea. My take after digging through the release and Mitratech’s public material is that Mitratech has a consulting partnership with HBR to help customers use their dashboard and reports. I get this and frankly Mikki and I do a lot of similar technology enablement projects following up on solution design and RFP engagements. Good for Mitratech, HBR and their customers. But it is not  ‘Certified Legal Analytics’ in my book (based on public materials). Everyone wants to work smarter and needs analytic tools to visualize relationships, trends, clusters, differentials, averages, etc. Providers will insist that dynamic reports and dashboards featuring charts and graphs check this functional box. Maybe they are right. But we have checked that same box using Excel, Access and customer SQL apps for decades. Show me something new.

Greg Buckles wants your feedback, questions or project inquiries at Greg@eDJGroupInc.com. Contact him directly for a ‘Good Karma’ call. His active research topics include analytics, mobile device discovery, the discovery impact of the cloud, Microsoft’s 2013 eDiscovery Center and multi-matter discovery. Recent consulting engagements include managing preservation during enterprise migrations, legacy tape eliminations, retention enablement and many more.

Blog perspectives are personal opinions and should not be interpreted as a professional judgment. eDJ consultants are not journalists and perspectives are based on public information. Blog content is neither approved nor reviewed by any providers prior to being posted. Do you want to share your own perspective? eDJ Group is looking for practical, professional informative perspectives free of marketing fluff, hidden agendas or personal/product bias. Outside blogs will clearly indicate the author, company and any relevant affiliations. 

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