Addressing Social Media Collection and Personal Responsibility
Recent changes to Facebook promise to let friends share content more easily and to allow users to follow the lives of others through subscriptions. The more freely information flows, the better, right? Based on the way FaceBook and Twitter usage has grown, that would certainly seem to be the case. As we pointed out in our information governance webinar with ViaLumina, Ltd., one of the primary value propositions of IG is creating business value through better usage of information. The other side of the IG value coin is risk management; the free flow of information through social media presents real risks – both for corporations and individuals. More and more client inquiries focus on collection of social media content. FINRA is one regulatory body that has state that social media content must be treated like any other electronic content. To that end, many archiving vendors now have ways to capture Twitter feeds and store alongside emails and instant messages. Depending on how active a Twitter user the employee is, this could result in a lot of data flowing into the archive. With the increasing usage of social media, organizations are looking to get ahead of the curve in terms of collecting it.