Where Does Iron Mountain Digital’s Future Lie?
Recently, Iron Mountain announced that it might sell of its digital business unit and focus on its traditional physical storage strengths. Having watched Iron Mountain unfurl its transition into the digital world over the past decade, it’s not surprising that the company is retrenching. It’s not easy for a large physical storage company to become a software company. While many (including me) thought that the Iron Mountain brand name might translate well into the digital world, ultimately, the company was not able to turn acquisitions of small digital businesses (Stratify and Mimosa Systems) into a viable digital competitor.