Migrated from eDJGroupInc.com. Author: Greg Buckles. Published: 2017-07-18 20:00:00Format, images and links may no longer function correctly. 

LegalTech New York came first. It dominated the software/marketing development cycle. The vast majority of major version releases were timed for maximum impact at the show. My clients scheduled their budgets and RFP projects around LegalTech. My eDJ Matrix was created to categorize and track providers at LTNY to support my insane briefing and demo schedule in those early years. But has ILTACON become more relevant to consumers and providers? I have been tracking LTNY exhibitor and sponsor numbers since 2008. Although I have been a regular speaker at ILTA and ARMA, I neglected to track their exhibitor/sponsor numbers as they gained momentum. My return to solo consulting gigs has pretty much taken me off the speaker circuit. My first briefing requests for ILTACON 2017 rolled in and peaked my curiosity as to how sponsorship compared to LTNY. Wow.

It is important to realize that these are supposed to be very different gatherings. The International Legal Technology Association has always been a regional professional consumer association. I frequently got scolded as a speaker for naming companies and products when giving examples. ILTA still tries to be a ‘vendor free’ zone, but 217 sponsors and 39 vendor sessions on the agenda clearly demonstrate the marketing penetration of the event. Personally, I think that ILTA needs consumers and providers to grow and deliver top educational material. Times and conferences evolve. I am glad to see more consumer driven shows gain dominance over the LTNY vendor job fair. I hope that I am able to wrap a couple overwhelming projects and make it this year.

Stay skeptical my friends!

Greg Buckles wants your feedback, questions or project inquiries at Greg@eDJGroupInc.com. Contact him directly for a free 15 minute ‘Good Karma’ call. He solves problems and creates eDiscovery solutions for enterprise and law firm clients. His active research topics include analytics, mobile device discovery, the discovery impact of the cloud, Microsoft’s Office 365/2013 eDiscovery Center and multi-matter discovery. Recent consulting engagements include managing preservation during enterprise migrations, legacy tape eliminations, retention enablement and many more.

Greg’s blog perspectives are personal opinions and should not be interpreted as a professional judgment. Greg is no longer a journalists and all perspectives are based on best public information. Blog content is neither approved nor reviewed by any providers prior to being posted. Do you want to share your own perspective? eDJ Group is looking for practical, professional informative perspectives free of marketing fluff, hidden agendas or personal/product bias. Outside blogs will clearly indicate the author, company and any relevant affiliations. 

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