Migrated from eDJGroupInc.com. Author: Greg Buckles. Published: 2017-02-21 19:00:00Format, images and links may no longer function correctly. 

This year I started snapping pics from the exhibit floor in reaction to the overwhelming use of kCura orange in booths (yes, I know that DiscoverReady had it first). Once started, it is hard to stop. So here are some of my show pictures with commentary.

Orange is the new Black! kCura’s vivid shade dominated the exhibit floor booths except where contrasted with blue. I guess that the marketing palette is down to two shades now, ENERGY ORANGE and TRUSTED BLUE.

Brand smashing continues with Kroll + LDiscovery = bloody hard to read…

The shrinkage in sponsorship is evident in the signage

Surprising number of unmanned booths. Xerox Litigation Services just rebranded to Conduent, so how were customers supposed to know who Conduent is?

Automation everywhere!

Show fixture and smiling Ipro founder Jim King anchoring his spot by the escalator. The ipro team and booth continues to grow as they consolidate their point products into an actual eDiscovery platform.

See how far my software alma mater has fallen. Symantec-Veritas down to a minimal booth with an arcade machine to attract traffic.

I guess that corporate customers are supposed to be drawn to games.

IoT forensics makes an appearance!

Third floor was a ghost town. Very sad.

FTI Technology marketing group pretty much bought out the ground floor signage. A sign of good things to come for the venerable Ringtail/Radiance suites?

 Stay skeptical my friends!

Greg Buckles wants your feedback, questions or project inquiries at Greg@eDJGroupInc.com. Contact him directly for a free 15 minute ‘Good Karma’ call. He solves problems and creates eDiscovery solutions for enterprise and law firm clients. His active research topics include analytics, mobile device discovery, the discovery impact of the cloud, Microsoft’s Office 365/2013 eDiscovery Center and multi-matter discovery. Recent consulting engagements include managing preservation during enterprise migrations, legacy tape eliminations, retention enablement and many more.

Greg’s blog perspectives are personal opinions and should not be interpreted as a professional judgment. Greg is no longer a journalists and all perspectives are based on best public information. Blog content is neither approved nor reviewed by any providers prior to being posted. Do you want to share your own perspective? eDJ Group is looking for practical, professional informative perspectives free of marketing fluff, hidden agendas or personal/product bias. Outside blogs will clearly indicate the author, company and any relevant affiliations. 

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