Migrated from eDJGroupInc.com. Author: Greg Buckles. Published: 2015-08-10 20:00:00Format, images and links may no longer function correctly.
In my 2014 Analytics Adoption Research found a surprisingly low rate (5-7% overall) of professionals relying on PC/TAR systems to make relevance decisions without human confirmation. Now that Mikki and myself spend the majority of our time solving consulting client conundrums and have to fight for research time, I gobble up every survey I can find to track our fast moving market. Digital WarRoom blasted their 2015 IQ Meter survey out to 20,000 email addresses and got 400 responses for their 15 broad market questions. Any time you find a survey statistic quoted, you should check to see if the source actually published the raw survey responses (like we do). Why? Because it too easy and tempting for marketers to ‘summarize’ responses to fit their agenda. DWR survey Questions 11 and 13 take us back to PC-TAR:
Screenshots taken from Digital WarRoom 2015 IQ Meter Survey – register for free download here.
The DWR report asks “Only 9% do not see the value of TAR. But, WHY don’t more use it?” Nice sound bite, but it does not tell us how respondents ARE using PC-TAR. My 2015 PC-TAR Survey has only 18 responses so far, but the early responses show a serious rise in PC-TAR use for relevance decisions. DWR Question 11 makes me wonder why 20% of people taking the time to respond to an eDiscovery survey say that they do not understand how PC-TAR works. If one if five of your potential customers admits to having no idea how your product functions you are still in the ‘educational sale’ mode.
DWR’s take on Question 12 is a great example of wishful thinking by marketers. Only 20% of respondents reported that they were “Very confident” in the accuracy of PC-TAR. Would you rely on ANYTHING for review decisions that you were not completely confident in? 80% of respondents were NOT “Very confident” in PC-TAR, ergo they would not rely on the technology to make the ultimate relevance decision. That does not mean that they would not use PC-TAR to organize, prioritize, analyze or otherwise make their review more efficient and accurate. Indeed my 2014 and ongoing 2015 analytics research indicates steady growth in ‘pre-review applications’. As providers bring more mature PC-TAR methodologies to the market (see my Catalyst diversity sampling and other blogs), I expect these discrete steps to eventually merge into direct, interactive exploration and PC-TAR driven selection on live enterprise data sources. Can’t wait. The DWR survey does have some interesting data points for discriminating readers.
Greg Buckles wants your feedback, questions or project inquiries at Greg@eDJGroupInc.com. Contact him directly for a ‘Good Karma’ call. His active research topics include analytics, mobile device discovery, the discovery impact of the cloud, Microsoft’s Office 365/2013 eDiscovery Center and multi-matter discovery. Recent consulting engagements include managing preservation during enterprise migrations, legacy tape eliminations, retention enablement and many more.
Blog perspectives are personal opinions and should not be interpreted as a professional judgment. eDJ consultants are not journalists and perspectives are based on public information. Blog content is neither approved nor reviewed by any providers prior to being posted. Do you want to share your own perspective? eDJ Group is looking for practical, professional informative perspectives free of marketing fluff, hidden agendas or personal/product bias. Outside blogs will clearly indicate the author, company and any relevant affiliations.
Blog perspectives are personal opinions and should not be interpreted as a professional judgment. Blog content is neither approved nor reviewed by any providers prior to being posted. Do you want to share your own perspective? eDJ Group is looking for practical, professional informative perspectives free of marketing fluff, hidden agendas or personal/product bias. eDJ Group is not responsible for the content of outside contributors and all such blogs will clearly indicate the author, company and any relevant affiliations.