What is Content Management?

This post is syndicated from EDD Blog Online.


There's a question that keeps popping up around our industry: "What is Enterprise Content Management?"

You'll find no lack of answers. My colleague Alan argues persuasively that ECM is most useful as a term to describe the biggest platform vendor offerings. Industry association AIIM defines ECM as "...strategies, methods and tools used to capture, manage, store, preserve, and deliver content and documents..." AIIM also held a clever contest to define ECM, where the winning submission suggested it was about laundering and generally taking care of your documents as if they were your clothes. The discussion continues, and there are no lack of definitions.

I suspect the emphasis on ECM definitions stems from a disconnect. We have this all-encompassing term -- Enterprise Content Management -- that doesn't reflect how marketplaces and real-life projects actually break out into very specific categories and disciplines, like Document Management, Web Content Management, Digital Asset Management, Information Architecture, E-discovery, Process Improvement, and so on.

I think there's actually a deeper question that's looking for an answer here. Let's strip out "enterprise" and simply ask: What is Content Management?

To Continue Reading: Click Here
--------------------------------------------
Source: cmswatch.com
By: Tony Byrne

Read the full story originally posted by EDD Blog Online.


More Stories


Leave a Comment

You must be logged in to post a comment.