Iron Mountain Moves Into Software and Buys Mimosa Systems


Barry Murphy

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Barry Murphy

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Role: Consultant
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Years of Experience: 15
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The long-rumored acquisition of Mimosa Systems by Iron Mountain is now official.  As a former Mimosa employee, I’m happy to see my former colleagues taking the next step.  As an industry-watcher, this acquisition holds a lot of promise, in theory:

  • Iron Mountain has brand recognition with the important records management crowd.  Adding email and file archiving offerings will help Iron Mountain satisfy expanding records management requirements.
  • With Microsoft Exchange 2010 mitigating some of the need for the mailbox management functionality that email archiving provides, there is increasing emphasis on using archiving to truly the reduce the long-term cost of storage.  One of the ways to do that is to move archived information into the cloud where storage providers can deliver cost-savings through economies of scale.  The combination of Mimosa and Iron Mountain will give customers the hybrid on-premise/SaaS archiving solution that they are becoming increasingly interested in.
  • Iron Mountain’s Stratify division is a well-respected eDiscovery provider.  Mimosa will complement that offering and vice-versa, though there will be some product overlap between Stratify’s eVantage and Mimosa’s file archiving product.
  • Because Mimosa provides Exchange backup in addition to archiving, Iron Mountain can now think about offering backup in the cloud, which holds potential as a cost-saving measure.
  • Iron Mountain has a large customer base that will serve as a huge channel for Mimosa.

All of this promise exists in theory; execution is another matter.  Iron Mountain is taking its first steps into the world of on-premise software.  While the Mimosa technology is good, the company was not able to establish itself as a truly successful software company.  Stratify has traditionally been a SaaS provider and only recently went to the model of delivering on-premise software (though in it original incarnation as Purple Yogi, Stratify did offer on-premise software).  The question remains whether Iron Mountain could have purchased a more experienced software company like CommVault (CommVault would have been much more expensive than the $112 million Iron Mountain paid for Mimosa).  Iron Mountain will have a tough road ahead to compete with the likes of Autonomy, which bought successful archiving company Zantaz and has now had almost two years of development time for its hybrid on-premise/SaaS archiving offering – that’s a significant head start.  Plus, Autonomy has more complementary eDiscovery capabilities.

If Iron Mountain can successfully get Mimosa and Stratify into its paper records management customer base, there is a good possibility that this acquisition will pay off.  It will be challenging for Iron Mountain to get product development right in its first real go-round as a software company.  But, as is often the case in life, timing is everything – a lot of trends are converging at the moment (eDiscovery and records management coming together, hybrid on-premise and SaaS archiving, backup in the cloud) and this acquisition could be taking place just in the nick of time.


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3 Comments Posted For This Story

  • Barry,
    The valuation has been reported at 3.2x revenue (on an estimated $32m in sales). Is this in line with what you were expecting? I think it is high given that there are nearly 4 dozen email archiving solutions on the market (see http://4sysops.com/archives/email-archiving-software-the-complete-list/ [and see the comments], which is indicative of a low technical barrier to entry. One theory is that Mimosa’s eDiscovery angle and branding may have increased their valuation above what some of their peers can command who do not have the same credibilty and presence in that sub-market.

    eConsultant

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  • While there are a lot of email archiving products on the market, not many of them have significant market share. Symantec’s EV was far and away the giant of the market. EMC and Autonomy ZANTAZ were next in terms of market share from an on-premise perspective. From a hosted perspective, it was difficult to gauge market share because so much of it was fragmented amongst the SMBs (though Autonomy ZANTAZ owned a large share of the compliance archiving for the financial services industry). Mimosa was really the up-and-comer and very much a thorn in the side of Symantec. I know from experience that all on-premise archiving software had difficulties in terms of successfully scaling to meet customer needs, so buying just any technology and entering the market is not a great option. I actually think the $112M is low given what Iron Mountain paid for Stratify and what Autonomy paid for ZANTAZ, and given was Mimosa could have gotten before the economy went south. For Iron Mountain, this is a medium-risk move. They are getting a software company that has not been able to turn a profit for any considerable length of time and that will face increasing competition from not only Symantec and Autonomy, but also from Microsoft. However, they are not paying the $160M – $200M that many were expecting Mimosa to get. It will be interesting to see what multiples any other archiving companies can get from the likes of NetApp or HP that could use good archiving technologies in their portfolios.

    Barry Murphy

    Barry Murphy

    Member Type: Other  |  Role: Consultant  |  Size: Solo  |  Years of Experience: 15  |  Certifications/Licenses: N/A



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